By Icehotel, Sweden
Luxury in the Nordic countries, which include Denmark, Sweden, Norway, Finland and Iceland, is often manifested differently to other parts of the world. Many cultures often equate luxury to plush towels, opulent furnishings and over-the-top amenities such as individual shampoo bottles, bottled water, daily cleaning and daily fresh towels. Nordic luxury is more centered around sustainable and eco-friendly practices, as well as a deep respect for natural surroundings and local culture.
Arctic Treehouse Hotel / Visit Finland
One of the hallmarks of Nordic luxury is an emphasis on sustainable and eco-friendly practices. In these countries, it is not uncommon for hotels to use energy-efficient lighting, heating and cooling systems, and to employ water conservation methods. The region is home to some of the most stunning and pristine natural landscapes in the world, and preserving these is a top priority for many Nordic luxury hotels. This is reflected not only in their environmental practices but also in the design of the hotels themselves. Many feature large windows that allow guests to take in the stunning views of the surrounding wilderness, while also providing natural light that helps to reduce the hotel’s energy usage.
Jann Lipka / imagebank.sweden.se
They also often incorporate local materials and cultural motifs and architects work with local artisans and designers to create unique and authentic experiences for their guests. This can be seen in the handcrafted furniture, textiles, and other design elements that are incorporated into the hotels, giving guests a true taste of Nordic culture and lifestyle.
In addition to their commitment to sustainability and local culture, Nordic luxury hotels are also known for their focus on wellness and healthy living. Nordic countries have a long-standing tradition of valuing physical fitness, healthy eating, and relaxation, and this is reflected in the amenities offered by many luxury hotels in the region. This can include on-site spas offering treatments using natural, locally sourced ingredients, as well as fitness centers equipped with the latest equipment and expert trainers. Guests are encouraged to explore the natural surroundings and engage in outdoor activities such as hiking, skiing, and biking.
Harri Tarvainen / Visit Finland
Nordic luxury hotels also prioritize comfort and relaxation for their guests, offering spacious and well-appointed rooms, with high-quality linens and bedding, saunas and cozy fireplaces or wood-burning stoves. Many hotels also offer fireplaces in public spaces, where guests can gather and socialize in a warm and inviting atmosphere. In addition, hotels often offer locally-sourced and organic cuisine, highlighting the region’s renowned culinary traditions.
It’s important to note that Nordic luxury is not just confined to hotels. There are also a number of high-end retail shops and boutiques that offer a unique shopping experience. These often feature products made by local artisans and designers, showcasing the region’s rich cultural heritage and commitment to sustainable practices.
Harri Tarvainen / Visit Finland
In conclusion, Nordic luxury is all about respecting and preserving the natural environment, while also celebrating local culture and traditions. It is a luxurious experience that prioritizes wellness, comfort, and relaxation, while also being mindful of the impact on the planet. This type of luxury experience is a departure from the more opulent and indulgent definition of luxury that is often associated with the hotel trade in other parts of the western world. By embracing sustainability and local culture, Nordic luxury offers a unique and authentic way to experience the best of what the region has to offer.
The Bolder – Henrik Moksnes Bitmap
Harri Tarvainen/Visit Finland
If you would be interested to experience the sustainable Nordic luxury first hand, get in touch with one of our travel consultants to plan your personal itinerary.